Sycurio is seeking a dynamic Digital Marketing professional to manage and optimize our marketing technology stack, ensure seamless marketing automation, and support the execution of demand generation programs. The ideal candidate will be responsible for overseeing data management, executing marketing workflows, and driving efficiency in campaign performance, primarily within HubSpot.

Key Responsibilities:

• Manage and optimize HubSpot Marketing Hub, ensuring smooth workflows, email marketing campaigns, landing pages, and forms.
• Oversee data management and reporting processes, ensuring accurate data flow between systems and effective segmentation for campaigns.
• Implement and manage marketing automation strategies to drive engagement and lead generation.
• Collaborate with the marketing team to execute and optimize email marketing campaigns, including segmentation, A/B testing, and reporting.
• Support content marketing initiatives by managing landing pages, forms, and lead capture tools.
• Manage integrations and tools such as Google Analytics, Google Ads, and LinkedIn Ads to track and analyze campaign performance.
• Lead the execution of webinar campaigns and demand generation efforts, ensuring proper setup, promotion, and follow-up.
• Maintain and enhance marketing reporting and dashboards, providing insights on campaign performance and making recommendations for improvement.
• Support product marketing efforts by creating and managing workflows for product launches, updates, and promotional campaigns.

Key qualifications, skills, experience:

• Proven experience in Digital Marketing, Marketing Automation, and Demand Generation.
• Strong proficiency with HubSpot Marketing and Sales Hub, including workflows, email marketing, and reporting.
• Experience managing and optimizing tools such as Google Analytics, Google Ads, and LinkedIn Ads.
• Expertise in email marketing, including segmentation, A/B testing, and optimization.
• Strong data management skills, with the ability to manage large datasets and ensure data integrity.
• Experience in Content Marketing and Product Marketing, with the ability to manage campaigns from concept to execution.
• Hands-on experience with webinar campaign management, from promotion to post-event follow-up.
• Excellent analytical skills with the ability to interpret data, measure performance, and provide actionable insights.
• Strong communication skills, with the ability to collaborate across teams and influence decision-making.
• Exceptional time management skills, ensure on-time execution and delivery of all initiatives and demand generation programs.